Privacy Policy

40 Winks ("we," "us," or "our") operates 40winks.io. This policy explains what information we collect when you visit our site, how we use it, and the choices you have.

Information We Collect

Information collected automatically

Like most websites, we collect standard analytics data when you visit — pages viewed, time on page, browser type, device type, approximate location (city/region level), and how you arrived at our site. We collect this through Google Tag Manager and Google Analytics.

Advertising and referral data

If you arrive at our site by clicking one of our ads, we store the ad click identifier (such as a Google click ID) and campaign information in first-party cookies on your browser for up to 90 days. We use this to understand which of our ads lead to purchases on our partners' sites, which helps us measure our advertising. This data does not personally identify you.

Information you provide

If you subscribe to our newsletter, we collect your email address. We only use it to send you the content you signed up for, and you can unsubscribe at any time using the link in any email.

Cookies

We use cookies for two purposes:

• Analytics cookies (set by Google Analytics) help us understand how visitors use the site so we can improve it.
• Attribution cookies (first-party, prefixed "_40w_") store ad click and campaign identifiers for up to 90 days so we can measure which ads perform.

You can block or delete cookies in your browser settings at any time. The site works fine without them.

Affiliate Links

Some links on our site are affiliate links. If you click one and make a purchase, the retailer may pay us a commission at no extra cost to you. When you click an affiliate link, tracking parameters (including the ad click identifiers described above) may be passed to the retailer or affiliate network so the sale can be attributed to us. The retailer's own privacy policy governs any information you provide on their site.

How We Share Information

We do not sell your personal information. We share data only with the service providers that make the site work: Google (analytics and advertising measurement), our hosting and database providers, our email newsletter provider, and affiliate networks (attribution data only, as described above).

Data Retention

Analytics data is retained according to Google Analytics' standard retention settings. Attribution cookies expire after 90 days. Newsletter email addresses are kept until you unsubscribe.

Children's Privacy

Our site is not directed at children under 13, and we do not knowingly collect personal information from them.

Your Rights

Depending on where you live, you may have the right to access, correct, or delete personal information we hold about you. To make a request, email us at hello@40winks.io.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact

Questions about this policy? Email hello@40winks.io.